Assessment Test for Social Media Marketing Sales (International)

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Section 1: General Knowledge & Aptitude

Which of the following social media platforms is most commonly used for B2B marketing?

LinkedIn
Facebook
Instagram
Tiktok

What is the primary goal of a social media marketing campaign?

To generate sales leads
To build brand awareness
To increase website traffic
All of the above

Which metric is most important when measuring the success of a social media campaign for a brand?

Likes
Followers
Engagement Rate (comments, shares)
Website traffic or conversions

What is the meaning of the term "CTR" in digital marketing?

Click Through Rate
Content Target Rate
Conversion Target Rate
Click Time Ratio

How would you define a successful social media sales funnel?

Section 2: Scenario-Based & Practical Questions

You are tasked with increasing sales for an international market through social media. What steps would you take to create a strategy for a product targeting millennials in USA?

Describe how you would handle a situation where a social media campaign has not generated enough engagement or leads.

What are some challenges in marketing to international audiences on social media, and how would you overcome them?

If a potential client asked how you could increase their brand visibility on social media, what approach would you suggest?

What tools or platforms would you recommend for scheduling and analyzing social media content, and why?

Section 3: Soft Skills & Situational Judgement

How do you prioritize tasks when managing multiple social media campaigns?

Describe a time when you had to negotiate with a client to achieve mutual goals in a sales or marketing context.

How do you stay updated with the latest trends in social media marketing?

In your opinion, what is the most important quality for someone in social media marketing sales?

Describe a situation where you had to work under pressure to meet a deadline. How did you handle it?